67 Front Street East at Church, Toronto
+1 416-867-9499
Sunday - Monday 11:30am - 1:00am
Tuesday - Saturday 11:30am - 2:00am

Issue 156

February 2015

New Menus | Beer Of The Month | What To Do With The Beer Store? | 27 Years | Savvy Diner
We exprienced some difficulties sending this issue and apologize if you have received it twice.

New Menus

We continuously strive to improve the quality and value of our offerings and keep our menus fresh and interesting. With the dramatic increase in choice from craft breweries it has become hard to keep up with our mission to bring you the best of all things local. But, in the name of good taste we soldier on and have come up with a way to give you a sneek preview of coming attractions on our rotating beer menu.

As hard as it is for us to say, you can't live on beer alone so we have put considerable effort into a new food menu. We have tried hard to enhance the flavour and presentation of the old favourites and have brought in a bunch of new items that we hope will become new favourites. As always, our chef Frank and his crew make all of these items from scratch using ingredients sourced from the St. Lawrence Market. At C'est What you can be assured that you are eating real food, not something optimized by food scientists in a factory lab.

New garnishes, accents, and sides: Tomato - Onion Chutney, Black Bean - Roasted Corn Salsa, Mint Peas, Red Potato Garlic Mash, PEI and Welsh cheddars

New dishes: Chicken Caesar Salad, Paté Maison (chicken), Tapenade, Butter Chicken and Pulled Pork Poutines

New twists on old favourites: The Lamburger is now served on naan, Pulled Pork comes in a cilantro jalapeño tortilla, Adobo Black Bean Burger comes out of the bun and is now wrapped, the Sherpherd's Pie uses the red potato mash and Welsh cheddar, mint peas garnish the Butter Chicken and Tandoori Chicken Sandwich, and basmati rice accompanies the Moroccan Stew.

Our staff are excited by the changes and we hope that you will be able to visit and give some of them a try. The menus can be found online: Beer and Food.

Beer Of The Month

Old Flame Gimme A Kiss

72 IBU, 5.6%

An India Red Lager from Port Perry with love. Bold and hop forward with a soft caress of balancing malt.

What To Do About The Beer Store?

Change can be difficult, especially when there are multinational companies involved trying to protect what amounts to a license to print money. "What is this license and where do I get one?" is the question that you might ask. The answer to that question is the effective monopoly that the foreign owned Beer Store has been granted to sell beer in Ontario.

No, even though most of the stores look like a government run liquor store from the 1960s or something modelled after some Eastern Bloc ration outlet, the Beer Store is privately owned. The PR flacks will talk a lot about efficiency, low costs, social responsibility, blah, blah, blah, but all of this talk is just in the service of easy profits for Molson-Coors (USA), InBev-Anheuser Busch (Belgium), and Sapporo (Japan).

There are many good ideas as to how to create a fair retail system for beer in Ontario. Changes are unlikely to happen all at once but will need to implemented step-by-step. The first, and easiest, step would be to allow growler sales of draught beer from the vast network of already licensed bars and restaurants. This is one of the many suggestions we made to the government in 2011 when asked to participate in a review of liquor licensing regulations. Full details can be found in our June 2011 newsletter.

Don't be distracted by idea of getting "more" out of The Beer Store for taxpayers, or ways to make it easier or cheaper for craft brewers to get listed, giving a retail monopoly to private interests is just plain wrong.

27 Years

As of February 13, 2015 we will have been serving up "true local flavour" for twenty-seven years. This is the same age that George was when he had his self-described early mid-life crisis and decided that our city needed a "Toronto" pub.

While we are chuffed to be in the midst of arguably the most locally focussed era of modern times, we have never been interested in riding a trend. Local craft beer and wine and Market sourced fresh food is our means to showcase the best of Toronto, something we will continue to do regardless of what is being written and blogged about.

C'est What has always aimed to be the full package: We care about every aspect of your visit including food, drink, service, and atmosphere. After all, having pride in what we do is worth way more than being trendy. Your satisfaction is all the cool we need.

Savvy Diner

For the past year and a half we have been working with Toronto Public Health on a pilot project to identify the nutritional qualities of restaurant meals called Savvy Diner. When everything comes out of a package the task doesn't seem so daunting but it is an immensely complicated process when a restaurant, like C'est What, prepares everything from scratch. As part of this pilot we have updated our "Food Bible" which outlines all of the ingredients and nutrients for each of our dishes and have posted calorie and sodium counts on the menu. There is some concern that reducing meals to just calories and sodium misses an important point about the "wholesomeness" of what you eat. Is a glass of pop really equivalent to a serving of mint peas?

The enormous amount of effort that was put into this endevour calls into serious question whether it is practical to legislate compliance around the issue of nutritional disclosure and, indeed, if it would be possible to enforce. Of the dozens of restaurants that started this project C'est What is one of only four that persevered to this point.

We invite your feedback. To this end there is a short questionaire available after you dine here.

This e-news is sent by C'est What, Toronto's Local, 67 Front St. E., Toronto, 416-867-9499